CRM · Marketing Automation · Operations

One platform.
Your entire
growth team.

Flowd brings your sales, marketing and operations together in one seamless system. Contacts, deals, campaigns, proposals, workflows and projects — connected, not fragmented.

No credit card Unlimited users Servers in Belgium

app.flowd.be/dashboard
FLOWD
Dashboard
Contacts
Companies
Deals
Proposals
Campaigns
Workflows
Projects
€148K
PIPELINE
↑ +12%
31
HOT LEADS
↑ +8
38%
EMAIL OPEN
↑ +6pt
Bakkerij De Wit
€18.5K
OPP
Groep Matthijs
€24K
OPP
Techlab Antwerp
€9K
SQL
Studio Noor
€6.2K
MQL
🎯
New hot lead
Score 14 · Workflow started
8-in-1
Modules in one platform
€99/mo
Flat rate, everything included
Users & contacts
100%
EU servers, GDPR-ready
Bakkerij De WitTechlab AntwerpGrowthlab BEInfra Partners NVGroep MatthijsAxento GroupVeldfireStudio NoorCodev BVMeridian WorksBakkerij De WitTechlab AntwerpGrowthlab BEInfra Partners NVGroep MatthijsAxento GroupVeldfireStudio NoorCodev BVMeridian Works
The platform at a glance

One platform where
everything is connected.

Eight modules that work together as one system. From first point of contact to signed proposal, delivered project and paid commission.

CRM & Sales

Pipelines your team actually uses

Contacts, companies, deals and activities in one overview. Lead scoring automatically points your team to the hottest opportunities. Lifecycle stages from LEAD to CUSTOMER.

Bakkerij De Wit
Score 14
HOT
Groep Matthijs
Score 9
SQL
Techlab Antwerp
Score 4
LEAD
Workflow Engine

Automations that work for you

Visual drag-and-drop builder. Triggers on behaviour, score or tag. Conditions, wait steps and A/B splits — event-driven, no schedulers.

Trigger: lead score ≥ 12
TRIGGER
IF: lifecycle = SQL
IF
📧
Email "Case studies"
ACTION
Task for sales rep
Proposal Builder

Professional proposals.
Digitally signed.

14 section types, versioning, client portal with tracking. Client signs with finger — deal automatically moves to WON, commissions calculated.

v3.2
versioning
e-sign
PDF
export
Projects & PSA

From deal won to project live — in one click

Full Professional Services Automation: tasks, phases, time tracking with approval flows, resource planning, risk management and consultant profiles with skills.

Q2 Rollout
12/18 tasks completed
Website redesign
3/8 tasks completed
Email Marketing

Drag-and-drop campaigns

GrapesJS editor, merge tags, dynamic lists, drip campaigns. Opens/clicks automatically feed your lead score.

Commissions & Partners

Partner management without Excel

Partner tiers, commission percentages per company, automatic calculation upon accepted proposal.

API & Integrations

Integrate into any stack

Full REST API, inbound webhooks with HMAC, batch enrollment and Entra ID SSO. View docs →

Deep dive into the modules

Built for real
sales & operations teams.

Not a superficial checklist. Every module is worked out in full detail.

01 · CRM & Sales

Contacts, companies and deals — in one flow.

Full lifecycle from lead to customer. Role-based access so your reps only see their own contacts, while managers keep the full overview.

  • Lifecycle stages LEAD → MQL → SQL → OPP → CUSTOMER (or LOST), with automatic progression via workflows
  • Lead scoring explicit + implicit, with automatic daily decay on inactivity
  • DMU roles CEO, CFO, IT Manager, Operations — so you know who decides
  • Multi-pipeline multiple sales pipelines with configurable stages per pipeline
  • Kanban drag-and-drop stage changes trigger automations
  • GDPR consents per channel: email, phone, post
  • Activity log calls, meetings, emails, tasks and notes, linked to contact + deal + company
  • Company hierarchy parent-child for groups, with separate discount agreements per entity
Deal Pipeline · Q1 2026
4 active deals
MQL2
Studio Noor
3 days ago
€6.2K
Veldfire
today
€4.8K
SQL1
Techlab Antwerp
stage: demo scheduled
€9K
OPP2
Bakkerij De Wit
proposal sent
€18.5K
Groep Matthijs
in decision
€24K
02 · Proposals & Quoting

The most complete proposal module in Belgium.

Templates, versioning, client portal, digital signature, PDF export via headless Chrome. Everything a commercial team needs to quickly send out professional proposals.

  • 14 section types Cover, Intro, Rich Text, Pricing Table, Product Overview/Detail, Legal, Signature, Timeline, Appendix, Comparison...
  • Version control every proposal has versions with an immutable PricingSummary snapshot upon publication
  • Status flow DRAFT → PUBLISHED → ACCEPTED, with WITHDRAWN and EXPIRED as exceptions
  • Portal link client views proposal with 64-char hex token, optional password + expiry date
  • Tracking view duration, IP hash, user agent — you know exactly when and how long the client viewed
  • Canvas signature client signs with finger or mouse, saved as SVG
  • Automatic price calculation per line: quantity × unitPrice, discount %, VAT (0/6/12/21%). Split by billing type: one-time, monthly, yearly
  • Post-acceptance flow deal to WON → commission calculated → project automatically created
  • Custom HTML templates for fully customised PDF layouts
QT-2025-0042
ACCEPTED ✓
Bakkerij De Wit — v3.2
Implementation project (one-time)€4,500
Platform subscription (monthly)€249/mo
Onboarding (one-time)€1,200
Annual contract discount-€540
Subtotal one-time€5,160
VAT 21%€1,084
Total incl. VAT€6,244
✍️ Signed by K. De Wit 14 Apr 2026 · 14:23
03 · Marketing & Workflow Engine

Event-driven marketing. Without schedulers.

A real workflow engine with three queues, Redis locks per enrollment and a visual builder with triggers, conditions, wait steps and actions. Three campaign types. Drip, recurring, one-time.

  • Visual flow builder with 8+ trigger types, conditions with AND/OR/NOT logic, A/B splits, wait steps and 10+ action types
  • Triggers contact created, tag changed, deal stage, email opened/clicked, list joined, field changed, manual or webhook
  • Actions email, task, change tag, update field, assign owner, create/move deal, modify list, enrol in other flow
  • Re-entry policies once · always · after_completion
  • Drag-and-drop email editor GrapesJS with merge tags and preview
  • Dynamic lists with filter rules that update automatically when contact data changes
  • Drip campaigns multi-step sequences with configurable delays
  • Sales sequences linear email/task cadences, separate from marketing automations
  • Tracking opens, clicks, bounces, suppressions — automatically linked to lead score
Workflow: Warm Lead Follow-Up
● ACTIVE
Trigger: Lead Score ≥ 12
IF: Tag = "enterprise"
Wait 1 hour
Email "Case studies"
Create task for owner
04 · Projects & PSA

Professional Services Automation, built in.

Won deal automatically becomes a project. Phases, tasks, time tracking with approval flow, resource planning per week and risk management. Everything linked to your CRM, your proposals and your team.

  • Project types FIXED_PRICE, TIME_AND_MATERIAL, RETAINER, INTERNAL — with budget, manager, deliverables
  • Phases & tasks Kanban board per project, tasks with dependencies and hour estimates
  • Project templates reusable blueprints with version control, full phase and task structure
  • Consultant assignments role (PM, CONSULTANT, REVIEWER, OBSERVER), rate, capacity percentage
  • Time tracking per task/project with status DRAFT → SUBMITTED → APPROVED → INVOICED
  • Timesheets weekly overview with full approval workflow
  • Resource planning capacity per consultant per week, ConsultantProfile with seniority and default rate
  • Risk management per project: severity (LOW/MEDIUM/HIGH/CRITICAL), mitigation plan, owner
  • Project automations triggers on PROJECT_CREATED, TASK_COMPLETED → email, task, status update, webhook
  • Skills & roles qualification registry per consultant, matching to project roles
Project: Q2 Platform Rollout
66% complete
PHASE TIMELINE · APRIL → JUNE 2026
Discovery
Design
Build
QA & Launch
Hours budgeted
240h
Hours logged
158h
Margin
+34%
All features · per module

Exactly what's in your
€99/month.

Expand each module to see the full feature list. Everything below is included as standard. No add-ons, no paywalls.

🎯
CRM & Contact Management
Contacts, companies, deals, activities — with lifecycle tracking and lead scoring
Contact Management
  • Contact records with multiple emails and phone numbers
  • Lifecycle stages: LEAD → MQL → SQL → OPP → CUSTOMER / LOST
  • DMU roles: CEO, CFO, IT Manager, Operations, Unknown
  • Custom fields per industry or contact type (text, number, date, choice)
  • Tags with colour coding, multiple tags per contact
  • GDPR consents per channel (email, phone, post)
  • Link to company, deals, activities, lists, workflows
  • Bulk import via CSV with field mapping
Company Management
  • VAT number, website, sector, size, parent-child hierarchy
  • Account types: PROSPECT, CUSTOMER, PARTNER, SUPPLIER
  • Partner tiers with account score
  • ABM targeting (Account Based Marketing)
  • Discount and commission agreements per company
  • Group hierarchy for holdings
  • Automatic VIES lookup on VAT number
Deal Management
  • Multiple sales pipelines, each with their own stages
  • Stage properties: colour, probability percentage, isWon/isLost flags
  • Fields: value, expected close date, loss reason, owner
  • Kanban drag-and-drop interface
  • Stage change triggers workflow automations
  • Link to contacts, companies and proposals
  • Forecast reporting per pipeline
Activities
  • Types: CALL, EMAIL, MEETING, TASK, NOTE
  • Linked to contact, deal and/or company
  • Due date, duration for calls and meetings
  • Active tasks visible in feed overview
  • Mark as completed with timestamp
  • Activity timeline per contact and deal
📄
Proposals & Quoting
14 section types, versioning, client portal, e-sign, automatic PDF export
Editor & Templates
  • Drag-and-drop section editor
  • 14 section types: Cover, Intro, Rich Text, Pricing Table, Product Overview, Product Detail, Legal, Signature, Implementation Plan, Timeline, Appendix, Section Divider, Footer Note, Customer Notes, Comparison
  • Reusable templates with pre-configured sections
  • Custom HTML/CSS/JS for fully customised proposals
  • Automatic product lines from product catalogue
  • Unique reference: QT-YYYY-NNNN (customisable)
Versions & Status
  • Multiple versions per proposal
  • Status flow: DRAFT → PUBLISHED → ACCEPTED (+ WITHDRAWN/EXPIRED)
  • Upon publication: immutable PricingSummary snapshot
  • Only the current version is visible to the client
  • Full edit history per version
  • Bulk duplication for similar proposals
Price Calculation
  • Per line: quantity × unitPrice, discount %, VAT 0/6/12/21%
  • Split per billing type: one-time, monthly, yearly
  • Separate totals per type + combined total
  • Company-specific discounts applied automatically
  • Multi-currency support (EUR base currency)
Client Portal & E-sign
  • Share link with 64-char hex token (256 bits entropy)
  • Optional password (Argon2 hash) + expiry date
  • Canvas signature with finger or mouse (SVG)
  • Tracking: view duration, IP hash, user agent, number of opens
  • Post-acceptance: deal auto to WON + commission calculated
  • PDF export via headless Chrome (Puppeteer)
  • Email notification on view and on signature
📦
Product Catalogue
Products with tiered pricing, assets, multiple price definitions per item
Product Management
  • Unique product code (e.g. PRD-001)
  • Name, description, category
  • Default VAT and billing type
  • Multilingual product descriptions
  • Product assets: PDF, images, technical sheets, legal documents
  • Assets with language and purpose (commercial, technical, legal)
Pricing & Tiers
  • Multiple price definitions per product (tiers, labels)
  • Per price definition: unitPrice, currency, billingType, VAT
  • Min/max quantity per tier
  • Validity period per price (seasonal/promotional)
  • Default price definition auto-selected in proposal
  • Volume discounts applied automatically
📧
Marketing & Email Campaigns
GrapesJS editor, drip campaigns, dynamic lists, full tracking
Lists & Segmentation
  • Static lists — manual management or CSV import
  • Dynamic lists — JSON filter rules, automatically updated
  • Source per member: manual, import, automation, form
  • Filter on tags, lifecycle, score, custom fields
  • Suppression list automatic per unsubscribe
Email Editor
  • GrapesJS drag-and-drop (newsletter preset)
  • Saved as JSON editor state + HTML
  • Merge tags: {{firstName}}, {{company}}, {{jobTitle}} etc.
  • Live preview per contact
  • Reusable template library
  • Mobile responsive templates
Campaign Types
  • ONE_TIME — single send to list or tag selection
  • RECURRING — repeating on cron schedule
  • DRIP — multi-step with delays per step
  • A/B testing on subject or content
  • Send window restriction (timezone, working days)
  • Queue-based sending: 50 emails/batch, 1000ms delay
Tracking & Analytics
  • Open pixel with transparent PNG
  • Click tracking via redirect URL
  • Bounces via provider webhook
  • Unsubscribe + preference centre
  • Dashboard: subscribers, campaigns/mo, open %, click %
  • Export reports as PDF
  • Opens/clicks automatically feed lead score
Workflow Engine & Sales Sequences
Event-driven automations with three queues, Redis locks, visual builder
Triggers (8 types)
  • Contact created
  • Tag added / removed
  • Deal stage changed (from/to)
  • Deal created / won / lost
  • Email opened / clicked
  • Marketing list joined / left
  • Contact or deal field changed
  • Manual or via webhook (external)
Conditions & Waiting
  • IF/ELSE with AND/OR/NOT groups
  • Operators: equals, contains, greater_than, has_tag, is_empty, days_ago_less_than, in_list...
  • A/B Split random or percentage-based
  • Delay: minutes, hours, days, weeks
  • Wait for event (email_opened, tag_added...) with timeout branch
Actions (11 types)
  • Send email
  • Create task (for team member)
  • Add / remove tag
  • Update field (set/clear/increment/append)
  • Assign owner
  • Create / move deal
  • Add / remove from list
  • Enrol in another flow (nested automation)
  • Notify user (in-app)
  • Exit flow with reason
  • Webhook call (outbound)
Engine & Sales Sequences
  • 3 BullMQ queues: execute (c10), events (c5), clock (c1)
  • Redis lock per enrollment (30s TTL) — no parallelism
  • Re-entry policy: once · always · after_completion
  • Clock tick every 5 min for wait steps
  • Full execution log per step
  • Sales Sequences — linear cadences (EMAIL/CALL/TASK) separate module
🔥
Lead Scoring & Decay
Automatic scoring on behaviour, daily decay, re-engagement triggers
Score Build-up
  • Form submitted: +10 (explicit)
  • Qualified: +20 (explicit)
  • Email opened: +2 (implicit)
  • Email clicked: +5 (implicit)
  • Proposal viewed: +10 (implicit)
  • Manual adjustments with reason
  • Custom scoring rules per industry
Daily Decay (01:00 UTC)
  • 7 days inactive: -5 points, tag "warning"
  • 30 days inactive: -10 points, tag "declining"
  • 45 days inactive: -10 points + re-engagement workflow triggered
  • 90 days inactive: score reset to 0, contact archived
  • Excluded: CUSTOMERs and active OPPs
  • Idempotent — no duplicate events per period
🎨
Projects & PSA (Professional Services Automation)
Project management, time tracking, resource planning, risk management
Project Management
  • Types: FIXED_PRICE, TIME_AND_MATERIAL, RETAINER, INTERNAL
  • Budget, manager, deliverables per project
  • Phases with status and sorting
  • Kanban tasks TODO → DONE, types: TASK/BUG/MILESTONE
  • Task dependencies + hour estimates
  • Project templates reusable blueprints with versioning
  • Gantt visualisation per phase
Time Tracking
  • TimeEntry: hours, date, task/project
  • Status: DRAFT → SUBMITTED → APPROVED → REJECTED / INVOICED
  • Timesheet weekly overview with approval workflow
  • PsaApproval types: TIMESHEET / EXPENSE / PROJECT_BUDGET / PROJECT_CLOSE
  • Reviewer comments and audit trail
  • Export to invoicing
Resource Planning
  • ConsultantProfile with seniority and default rate
  • Weekly capacity (default 40h)
  • ResourceAllocation per consultant per project
  • Skills & roles registry per consultant
  • Over-allocation warnings
  • Utilisation dashboard per week/month
Risks & Automations
  • ProjectRisk: severity LOW/MEDIUM/HIGH/CRITICAL
  • Status, owner, mitigation plan per risk
  • Project automations: triggers on PROJECT_CREATED, TASK_COMPLETED
  • Actions: SEND_EMAIL, CREATE_TASK, UPDATE_STATUS, WEBHOOK_CALL
  • Project assignments with role (PM/CONSULTANT/REVIEWER/OBSERVER)
⚙️
API, Webhooks & Integrations
Full REST API, inbound webhooks with HMAC, batch enrollment, SSO
REST API
  • Cookie-based auth (session) or API key
  • Endpoints: contacts, companies, deals, activities, proposals, campaigns, workflows, projects
  • Filtering, sorting, pagination on all list endpoints
  • Bulk operations: create/update up to 500 records per call
  • Full OpenAPI documentation
  • Rate limiting per user + organisation
Webhooks (inbound)
  • HMAC-secured with x-webhook-secret header
  • Event types: all workflow triggers
  • Batch enrol — up to 500 contacts per call
  • Automatic lead score update
  • Lifecycle check + routing
  • Workflow auto-trigger
Authentication & SSO
  • Local auth with Argon2id password hashing
  • Redis-backed sessions with 8h TTL + JWT (HS256)
  • httpOnly + secure + sameSite:lax cookies
  • Microsoft Entra ID / Azure AD SSO
  • Google Workspace SSO
  • Optional 2FA (TOTP)
Outbound Webhooks & Integrations
  • Webhook action in workflow builder
  • Retry policy with exponential backoff
  • Email providers: Resend (default), Mailgun, SES
  • Zapier-compatible webhooks
  • Calendly / Cal.com sync
  • Accounting: Exact Online, Yuki, BOB (roadmap)
  • PEPPOL e-invoicing (add-on)
🔒
Security, RBAC & GDPR
Role-based access control, audit logs, GDPR compliance, EU hosting
Roles & Permissions
  • 6 default roles: REP, MARKETING, CONSULTANT, MANAGER, PROJECT_MANAGER, ADMIN
  • REPs only see their own contacts (sandboxed)
  • MANAGERs review and reassign
  • ADMINs manage users, settings, audit logs
  • Fine-grained permissions per module
  • Custom roles (roadmap)
Security
  • Argon2id password hashing (no plaintext)
  • Session cookies: httpOnly, secure, sameSite:lax
  • Redis locks on workflow enrollments (no race conditions)
  • Portal tokens: 64-char hex = 256 bits entropy
  • HTTPS everywhere (Let's Encrypt), HSTS headers
  • CSRF protection on all forms
GDPR Compliance
  • Consent fields per contact (email/phone/post)
  • Unsubscribe link in every marketing email
  • Automatic SuppressionList
  • Right to be forgotten (1-click export + delete)
  • Data Processing Agreement available
  • IP addresses stored hashed (no full IP)
Audit & Infrastructure
  • INSERT-only audit log — immutable
  • Every login/logout and entity change logged
  • With IP, user agent, timestamp
  • Servers in Belgium (Whitesky.cloud) and EU
  • Daily encrypted backups (30-day retention)
  • 99.9% uptime SLA
Comparison

Flowd vs. the alternatives

Honest comparison with the most used tools at Belgian scale-ups.

Feature ★ recommendedFlowd Teamleader Zoho CRM HubSpot
💰 Pricing & Licences
Price per month€99 flatall-in€55+ / user€14-65 / user€45-1,470 / user
Unlimited users Always
Unlimited contacts Always~ Limit~ Limit~ Limit
🎯 CRM & Sales
Automatic lead scoring Built-in~ Add-on Enterprise
Score decay & re-engagement Daily~ Limited
Multiple sales pipelines Unlimited
📄 Proposals & Quoting
Proposal builder with e-sign 14 section types Basic~ Separate app~ Add-on
Versioning with snapshot~
Client portal with tracking Duration + IP~ Basic
📧 Marketing Automation
Visual workflow builder 8 triggers · 11 actions Complex
Drag-and-drop email editor GrapesJS~ Limited
Behavioural triggers Pixel + webhooks~ Add-on
Drip campaigns
🗂️ Operations
Project management (PSA) Fully built-in Basic
Time tracking + approval
Resource planning per week~ Limited
Commissions & partner management Automatic~ Enterprise
🔧 Tech & Integrations
Open REST API + webhooks Fully documented
Microsoft Entra / SSO Built-in~ Enterprise~ Enterprise
Servers in Belgium / EU Always EU~ Choice~ EU option
GDPR-first design

~ = available with add-on or higher plan · April 2026

Pricing

One price.
Everything included.

No user licences. No contact limits. No premium paywalls. One subscription that unlocks everything.

Launch pricing
Flowd Unlimited
Full access to the entire platform — all modules, for your whole team.
€99
/month · excl. VAT
Cancel monthly · 14-day free trial

Included — no extras

  • Unlimited users
  • Unlimited contacts
  • Unlimited pipelines
  • Unlimited workflows
  • CRM: contacts, companies, deals
  • Automatic lead scoring + decay
  • Proposal builder with e-sign
  • Client portal with tracking
  • Product catalogue + tiered pricing
  • Email campaigns (25K sends/mo)
  • Drag-and-drop email editor
  • Drip campaigns & sales sequences
  • Workflow engine (8 triggers, 11 actions)
  • Project management + PSA
  • Time tracking + approval
  • Resource planning per week
  • Commissions & partner management
  • REST API + webhooks (HMAC)
  • Microsoft Entra / SSO
  • Servers in Belgium · GDPR-ready
🚀
Setup in 30 min
CSV import for contacts, pipelines and templates
🎓
Free onboarding
1h live call with someone who knows the platform
🇧🇪
Support in English
Support in English, by people in Belgium
API & Developers

Built for
developers.

Full REST API, inbound webhooks with HMAC validation and batch enrol up to 500 contacts per call. Microsoft Entra ID / SSO built in. Integrate Flowd into any existing stack.

REST API with cookie-based auth + API keys
Inbound webhooks (HMAC-secured)
Batch enrol — up to 500 contacts/call
Outbound webhooks from workflows
Microsoft Entra ID / Azure AD SSO
Full OpenAPI documentation
// Behavioural event from your app
fetch('https://app.flowd.be/api/webhooks/workflow/main', {
  method: 'POST',
  headers: {
    'x-webhook-secret': 'YOUR_SECRET',
    'Content-Type':    'application/json'
  },
  body: JSON.stringify({
    email:    'jan@bedrijf.be',
    event:    'demo_request',
    metadata: { source: 'website' }
  })
});

// Flowd automatically:
// → Lead score updated
// → Lifecycle check + routing
// → Workflow triggered
// → Sales rep alerted
Canvos × Flowd

One workplace for your team.
Flowd for your clients.

Flowd is built by the team behind Canvos.eu — the Belgian digital workplace for communication, collaboration and productivity. Two products, one ecosystem.

The platform

Canvos — The digital workplace for your team

Mail, Chat, Video conferencing, Calendar, Tasks, Files and more — all in one platform on Belgian servers. Canvos is your team's workplace. Flowd is your growth engine for clients and sales.

Mail
Custom domain
💬
Chat
Teams & DMs
📅
Calendar
Sync & meet
📁
Files
Centralised
🔗

One login, two products

Log in with your Canvos account and switch seamlessly to Flowd. No extra passwords, no double management — the same SSO for your entire team.

📬

Mail-to-CRM connection

Emails from Canvos Mail are automatically linked to the right contacts and deals in Flowd. Full client conversation in one place, no more copy-pasting.

⚙️

Belgian servers, Belgian support

Both Canvos and Flowd run on servers in Belgium. GDPR-compliant, EU-sovereign. GoTrust BV is responsible for both platforms — one point of contact.

Canvos.eu — The workplace
Mail with custom domain
Chat & video conferencing
Calendar, Tasks, Files
Team collaboration
+
Flowd.be — The growth engine
CRM & sales pipelines
Marketing automation
Proposals & e-sign
Projects & PSA
Ready to get started?

14 days free.
No credit card.

Full platform. Unlimited users. Migration help included. Cancel whenever you want.

🇧🇪 SERVERS IN BELGIUM  ·  GDPR-COMPLIANT  ·  SETUP IN 30 MIN  ·  UNLIMITED USERS